This Soluto gem helps you discover the larger needs of your customer so you may create products and services that are higher in his value chain.
Simply adding features to your present product or service helps but that doesn’t move you up the value chain of the customer. Improve not just your present product, but also your position in his value chain.
Do not get blinkered by your present product and industry. Discover opportunities as well as threats in a 360 degree mode.